Digital Marketing Specialist

About the role

We are looking for a results‑driven Digital Marketing Specialist to join our real‑estate team. You will design, launch, and optimise high‑performance campaigns across multiple channels to generate qualified leads and maximise ROI.

Key responsibilities

• Manage paid campaigns on Meta, Google, Snapchat, TikTok, LinkedIn and WhatsApp.
• Analyse and optimise CPL, conversion rate and ROAS.
• Conduct reporting, A/B testing and audience‑targeting strategies (retargeting, lookalike, custom audiences).
• Control budgets, scale campaigns and optimise landing pages for higher conversions.
• Implement tracking via Pixels and Google Tag Manager.
• Lead SEO and SEM initiatives to boost online visibility.
• Develop and execute email‑marketing flows to nurture leads.
• Monitor website performance with Google Analytics and collaborate with creative teams on ad content.

Required profile

• 2‑4 years of media buying or digital‑marketing experience; real‑estate background a plus.
• Data‑driven mindset with strong analytical and detail‑oriented approach.
• Ability to manage multiple campaigns under tight deadlines.
• Excellent communication and collaboration skills.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Tracking pixels
• SEO/SEM tools (SEMrush, Ahrefs, Search Console)
• CRM and email‑marketing platforms
• Landing‑page builders and conversion‑optimisation techniques