Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to develop and execute our online marketing strategies. The role will focus on enhancing our brand’s digital presence across multiple channels and driving measurable results.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies and campaigns across various online channels, aligning with business objectives.
• Manage and monitor the company’s social media platforms, maintain content calendars, and ensure consistent brand messaging.
• Create, launch, and continuously optimize paid advertising campaigns on social media and search engines to maximize ROI.
• Improve website visibility and traffic through effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques.
• Analyze campaign performance, generate periodic KPI reports, and provide actionable insights for improvement.
• Coordinate with designers, content creators, and external agencies to produce high‑quality marketing materials.
• Maintain and update website content to ensure accuracy, relevance, and effectiveness.
• Conduct market research and competitor analysis to identify opportunities and emerging trends.
• Execute email marketing campaigns, manage marketing databases, and ensure compliance with best practices.
• Support brand development initiatives and maintain a strong, cohesive digital presence.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of proven experience in digital marketing, including managing social media and digital advertising campaigns.
• Demonstrated ability to analyze data and translate findings into strategic actions.
• Professional certifications in digital marketing are preferred.

Required skills

• Google Analytics
• Google Ads
• Social media advertising platforms
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)