Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to develop and execute comprehensive digital strategies that boost brand awareness and drive traffic to our website. The role involves creating engaging content, optimizing SEO, and managing our online presence across multiple channels.

Key responsibilities

• Design and implement digital marketing plans to increase brand visibility.
• Create and publish content for blogs, social media, email newsletters, and the corporate website.
• Apply SEO best practices to improve search rankings and website traffic.
• Manage social media profiles, curate posts, and interact with followers.
• Develop, launch, and analyze email marketing campaigns.
• Monitor campaign performance using Google Analytics and social media insights, providing regular reports.
• Collaborate with sales, design, and customer service teams to ensure cohesive marketing efforts.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong understanding of digital channels, trends, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and problem‑solving abilities.

Required skills

• Google Ads
• Google Analytics
• SEO
• Adobe Creative Suite (preferred)