E-commerce & Marketing Manager

About the role

We are seeking a strong, results‑oriented E‑commerce & Marketing Manager who excels as a team leader with a mature managerial mindset. The role holds full accountability for our high‑volume online storefront, retail growth strategies, conversion optimisation and cross‑functional marketing operations.

Key responsibilities

• Lead and mentor the internal marketing team and external agencies, establishing a high‑performance culture driven by data‑based KPIs.
• Own the commercial outcome, allocate and optimise the marketing budget across all performance channels to protect margins, maximise ROAS and reduce CAC.
• Translate raw data into executive‑level financial and operational insights and present regular progress reports to senior management.
• Drive storefront growth by optimising conversion metrics, user‑funnel health and digital journey design.
• Architect and audit digital advertising funnels across Meta, TikTok, Snapchat, Google, implementing testing frameworks, behavioural targeting and creative scaling.
• Align marketing calendars with operations, logistics and inventory teams to ensure supply‑chain stability during scaling phases.

Required profile

• Proven leadership experience managing marketing or creative teams with full ownership of performance outcomes.
• Advanced, hands‑on expertise with the Salla e‑commerce platform, including optimisation and scaling of high‑traffic stores.
• Strong commercial acumen in campaign architecture, testing theory, algorithm behaviour and creative deployment.
• Extensive experience in high‑volume B2C e‑commerce environments, preferably in FMCG or fast‑moving consumer goods.

Required skills

• Salla platform management
• Meta, TikTok, Snapchat and Google advertising
• Digital campaign architecture and behavioural targeting
• Conversion rate optimisation (CRO) and performance analytics