Executive Director

About the role

The Executive Director will steer HAAL through its next growth phase, unifying multiple cultural retail businesses into a high‑performing platform with national reach and international relevance. Reporting to the Group, this leader will own strategy, commercial performance, brand positioning, partnerships, and organizational development.

Key responsibilities

• Define and execute HAAL’s strategic vision, growth plans, and expansion initiatives aligned with Saudi Vision 2030.
• Oversee full commercial and financial performance, including P&L, budgeting, revenue growth, profitability, and operational efficiency.
• Drive brand positioning, product strategy, merchandising, and customer experience while ensuring authentic Saudi cultural storytelling.
• Build and manage strategic partnerships with museums, cultural institutions, government entities, giga‑projects, and commercial partners.
• Lead development and operations of lifestyle destinations, retail districts, and omni‑channel platforms across physical and digital channels.
• Establish high‑performing teams, governance frameworks, and scalable operating models to support sustainable growth.

Required profile

• Minimum 15 years of progressive leadership experience in retail, fashion, hospitality, cultural institutions, destination management or branded experiential businesses.
• At least 7 years in an executive role (Executive Director, Managing Director, General Manager) with full P&L responsibility.
• Proven track record building, scaling and operating multi‑business or multi‑site platforms.
• Strong experience in commercial destinations, leasing, tenant management, mixed‑use environments or destination operations (preferred).
• Experience with omni‑channel retail, e‑commerce and integrated commercial platforms (preferred).
• Experience in Saudi Arabia or GCC markets and in complex, fast‑evolving, multi‑stakeholder environments.

Required skills