General Manager (FMCG)

About the role

We are seeking a senior General Manager to lead a leading FMCG distribution business in Saudi Arabia. The role carries full P&L responsibility and requires strategic direction across all core functions, acting as the bridge between the Board and the management team.

Key responsibilities

• Own regional P&L performance and drive overall business results.
• Lead revenue growth, margin expansion, and cost‑optimization initiatives.
• Provide oversight for Sales, Marketing, Supply Chain, Finance, HR, and Operations.
• Strengthen go‑to‑market and route‑to‑market effectiveness across multiple markets.
• Lead principal negotiations and forge strategic partnerships.
• Enhance financial planning, reporting, and governance structures.
• Improve operational efficiency, service levels, and supply‑chain reliability.
• Build, mentor, and develop a high‑performing cross‑functional leadership team.

Required profile

• 12–15+ years of progressive experience in FMCG or consumer‑goods distribution, preferably with non‑food brands.
• Proven General Management experience with full P&L responsibility at scale.
• Successful track record managing complex, multi‑market operations across Saudi Arabia.
• Experience leading cross‑functional teams of 100+ employees.
• Strong financial acumen and strategic mindset combined with hands‑on execution capability.

Required skills