KOL Marketing Manager

About the role

Keemart, Meituan's overseas on‑demand retail brand, is looking for a KOL Marketing Manager to lead influencer initiatives in Saudi Arabia. You will shape how local consumers discover and experience instant grocery delivery through strategic partnerships with key opinion leaders.

Key responsibilities

• Identify, source, and evaluate KOLs across the Saudi market and negotiate partnership agreements.
• Design and execute KOL marketing campaigns on TikTok, Instagram, YouTube and other major social platforms.
• Manage end‑to‑end campaign workflow, including content planning, production, publishing schedules and performance tracking.
• Analyze engagement and conversion metrics, provide data‑driven optimisation recommendations, and conduct competitor analysis.
• Collaborate with product and cross‑functional teams to ensure influencer content aligns with brand positioning and business goals.

Required profile

• Bachelor’s degree or higher.
• Minimum 4 years of experience in overseas KOL/Influencer marketing.
• Deep understanding of local culture, consumer behaviour and social‑media trends in Saudi Arabia.
• Strong communication, coordination and project‑management abilities.
• Fluent English and Arabic (working language).

Required skills

• Proficiency with TikTok, Instagram and YouTube influencer ecosystems.
• Ability to analyse campaign performance data and generate optimisation insights.