Lead Generation Specialist

About the role

We are looking for a proactive Lead Generation Specialist to identify and prospect potential customers across multiple channels. You will work closely with Marketing and Sales to build a robust pipeline of qualified leads.

Key responsibilities

• Research and prospect prospects using online research, LinkedIn, databases, referrals, and industry networks.
• Identify decision‑makers, business needs and lead opportunities.
• Qualify leads based on interest, fit, needs and readiness to engage.
• Execute cold calls, email and LinkedIn outreach with timely follow‑ups.
• Coordinate lead‑generation campaigns with Marketing and Sales teams.
• Create and curate content to support inbound lead‑generation activities.
• Manage, nurture and update leads throughout the sales pipeline.
• Maintain accurate prospect information in CRM tools.
• Collaborate with Account Managers for effective lead handover.
• Track activities and produce regular reports on lead quality, conversion and pipeline performance.
• Identify and recommend improvements to channels, outreach strategies and sales processes.

Required profile

• Bachelor's degree or diploma in Business, Marketing, Sales or a related field (preferred).
• 1–3 years of experience in lead generation, business development, inside sales or a similar role.
• Experience with CRM systems and lead management.
• Strong communication, interpersonal and relationship‑building abilities.
• Confidence in cold calling, email outreach and engaging prospects.
• Excellent research, organization and follow‑up skills.
• Ability to manage multiple leads and priorities effectively.
• Results‑oriented, proactive and self‑motivated.
• Good proficiency in Microsoft Office.
• Experience with LinkedIn prospecting, sales automation or email marketing tools is a plus.

Required skills

• CRM systems
• Microsoft Office
• LinkedIn prospecting
• Sales automation tools
• Email marketing tools