Marketing Brand Manager

About the role

We are looking for a dynamic, creative, and results‑driven Brand Manager to join our marketing team. The role focuses on developing and executing brand strategies that drive growth and strengthen brand equity within the food and beverage sector.

Key responsibilities

• Develop and execute strategic brand plans to increase awareness, loyalty, and growth.
• Conduct market research and analysis to understand consumer behavior, trends, and competitive landscape.
• Lead the creative development of marketing campaigns, ensuring alignment with brand values and business objectives.
• Manage brand budgets and allocate resources efficiently across various marketing channels.
• Collaborate with product development, sales, and other teams to launch new products and improve existing offerings.
• Track and measure brand performance, adjusting strategies based on KPIs and market conditions.
• Work with external agencies and vendors to deliver impactful brand activations and campaigns.
• Ensure brand consistency across all communication channels and touchpoints.

Required profile

• Fluency in Arabic (written and spoken) is required.
• Minimum of 3 years of experience in brand management or marketing strategy within the food and beverage industry.
• Proven ability to develop and execute successful brand strategies.
• Strong understanding of consumer behavior and market dynamics in the food and beverage sector.
• Experience with digital marketing and social media strategies is a plus.
• Excellent communication, presentation, and leadership skills.
• Ability to work effectively under pressure and meet deadlines.
• Creative thinking with a passion for innovative marketing solutions.

Required skills