Marketing Officer

About the role

English Path is looking for a proactive and creative Marketing Officer to drive growth for its Riyadh centre and university pathway programmes. The role is hands‑on, combining digital and offline marketing to generate high‑quality leads and strengthen the brand in the Saudi market.

Key responsibilities

• Execute integrated local and regional campaigns across digital, social, email, outdoor and offline channels.
• Manage and expand the Riyadh centre’s social media presence, including content creation, paid advertising and SEO.
• Localise global campaigns for Saudi audiences, ensuring Arabic messaging and cultural relevance.
• Collaborate with admissions and sales teams to produce marketing collateral and lead‑nurturing initiatives.
• Own lead generation on Snapchat and TikTok, from audience acquisition to qualified lead hand‑over.
• Plan and coordinate recruitment events, school visits and open days, handling promotion, lead capture and post‑event nurturing.

Required profile

• Proactive, creative and hands‑on attitude.
• Experience executing integrated marketing initiatives in a bilingual (Arabic/English) environment.
• Strong understanding of the Saudi education market and stakeholder landscape.
• Ability to work closely with regional marketing and admissions teams to meet enrolment targets.

Required skills

• Snapchat advertising
• TikTok advertising
• CRM automation and segmentation
• Search Engine Optimisation (SEO)
• Social media management and paid advertising
• Content localisation for Arabic audiences
• Email marketing and lead nurturing