Marketing Partner - Breast Cancer

About the role

Roche is looking for a Marketing Partner for its breast cancer portfolio in Riyadh. As the marketing expert, you will establish and communicate the full product value proposition across the value chain, from payers to health systems to prescribers. You will use an insight-driven marketing and launch strategy, create simple, compelling customer-led content and design integrated customer experiences with networked partners.

Key responsibilities

• Optimize marketing campaigns autonomously, lead the execution of the value proposition and support the end-to-end customer experience
• Drive campaign pull-through at product launch by turning the value proposition into launch toolkits and promotional materials for field teams and external channels
• Analyze customer insights to adapt tactical marketing activities and the integrated customer experience
• Set up post-launch tracking dashboards to measure early adoption, campaign reach and stakeholder engagement, and adjust plans in real time
• Work with internal and external resources, including contracting agencies and vendors, and partner with Medical and Regulatory teams on compliant promotional tactics
• Support PPOCs with technical expertise and consultation on symposia, advisory boards and promotional activities
• Measure marketing performance with leading, lagging and customer satisfaction indicators
• Manage congresses and professional society relationships and coordinate event management
• Communicate professionally with customers and set your own priorities and timelines

Required profile

• Bachelor's degree in a science or related field (MBA is a plus)
• Minimum 4 years of total work experience, including at least 2 years of commercial experience such as marketing or market access
• Demonstrated experience creating marketing strategies, plans and tactics that strengthened market positioning
• Direct experience in oncology, specifically breast cancer, is highly preferred
• Proven hands-on product launch experience, including cross-functional strategy, tactical execution and campaign pull-through

Required skills

• Customer understanding
• Competitive value creation
• Integrated campaign development
• Project and vendor management
• Measurement and iteration