Marketing Specialist

About the role

Dal, a Saudi‑born SaaS RegTech company, is looking for a Marketing Specialist to shape product positioning and drive market adoption. You will craft clear value narratives, support product launches, and enhance Dal’s brand visibility across the financial ecosystem.

Key responsibilities

• Define and communicate product positioning and messaging for Dal’s compliance solutions.
• Develop and execute go‑to‑market initiatives for launches, feature releases, and market expansion.
• Create customer success stories and case studies that illustrate product impact.
• Conduct market, customer, and competitive research to uncover opportunities.
• Produce product messaging, presentations, and sales enablement materials.
• Represent Dal at events, industry engagements, and customer‑facing activities.
• Plan and run campaigns that boost awareness, engagement, and adoption.
• Collaborate with cross‑functional teams to align product direction and market strategy.
• Monitor performance of initiatives and refine tactics based on insights.

Required profile

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in product marketing, growth, brand, or similar roles within B2B SaaS, FinTech, or RegTech.
• Proven ability to translate complex products into clear, compelling value propositions.
• Experience executing go‑to‑market plans, product launches, or campaign management.
• Strong storytelling skills for customer‑facing narratives.

Required skills