Marketing Specialist

About the role

The Marketing Specialist will support BFL Group’s off‑price retail brand by planning and executing campaigns that raise brand awareness and drive customer engagement across multiple channels. This role works closely with cross‑functional teams to ensure seamless implementation of marketing initiatives.

Key responsibilities

• Plan and execute marketing campaigns to promote brand awareness and increase customer engagement.
• Collaborate with cross‑functional teams to ensure smooth campaign rollout.
• Create content for social media, email campaigns, and the website.
• Develop engaging marketing collateral and support e‑commerce digital content.
• Manage and grow social media presence, engage audiences, and generate creative ideas.
• Conduct market research to stay updated on industry trends and competitor activities.
• Provide insights to support marketing strategies.
• Organise and coordinate physical and virtual events, handling logistics and aligning them with marketing objectives.
• Track and analyse marketing performance metrics and prepare summary reports.

Required profile

• Degree in Translation, Linguistics, Communications, or a related field.
• Fluent written and verbal communication skills in both English and Arabic.
• Strong attention to detail and commitment to delivering high‑quality translations for e‑commerce and digital content.

Required skills