Media Buyer / Performance Marketer

About the role

We are seeking a highly driven Media Buyer / Performance Marketer to join our growing team. The role focuses on driving acquisition, retention and conversion for mobile apps and e‑commerce businesses in the Saudi market.

Key responsibilities

• Plan, launch and continuously optimise paid campaigns across Meta, Google, TikTok, Snapchat and other platforms.
• Monitor daily performance, adjust bids and creatives to meet KPI and ROAS targets.
• Analyse customer journeys, attribution models and funnel performance to inform strategy.
• Collaborate with creative and content teams to improve ad creative effectiveness.
• Manage app attribution and analytics platforms, conduct audience research, A/B testing and scaling strategies.

Required profile

• At least 5 years of hands‑on experience in mobile app and e‑commerce performance marketing.
• Bachelor’s degree in Marketing or a related field.
• Proven track record of managing budgets and scaling campaigns efficiently.
• Strong understanding of the Saudi market and user behaviour.
• Fluent in Arabic and English with strong communication and reporting skills.

Required skills

• Experience with mobile measurement partners such as AppsFlyer and Adjust.
• Proficiency in analytical tools like Google Analytics and Mixpanel.
• Knowledge of attribution, tracking and data analysis.