Performance Marketing / Paid Media Specialist

About the role

We are seeking a hands‑on Performance Marketing / Paid Media Specialist to plan, launch, optimise and report on data‑driven digital campaigns. The role focuses on generating qualified leads while improving key metrics such as CPL, CPA, CTR and conversion rates.

Key responsibilities

• Manage paid campaigns on Meta, Google Ads, YouTube, TikTok, Snapchat and LinkedIn.
• Allocate and optimise campaign budgets to meet performance targets.
• Develop and execute audience targeting, retargeting and look‑alike strategies.
• Set up and maintain tracking using GA4, GTM, Meta Pixel and related tools.
• Conduct A/B testing across audiences, creatives and formats.
• Prepare performance reports with actionable recommendations.
• Support media planning and budget allocation.

Required profile

• Proven hands‑on experience in paid media management.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with TikTok, Snapchat and LinkedIn advertising is a plus.
• Good understanding of GA4, conversion tracking and digital analytics.
• Background in real estate, luxury, hospitality or premium brands is preferred.
• Familiarity with the Saudi market and Arabic/English communication skills are advantageous.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Snapchat Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel