Sales Manager - LIONS Riyadh

About the role

Tahaluf, a joint venture between Informa PLC, SAFCSP and the Events Investment Fund, organises large B2B events in Saudi Arabia. LIONS Riyadh is a three-day festival launched by Tahaluf in partnership with LIONS and the Ministry of Media, showcasing the region's creative industries at KAFD in December 2027. The Sales Manager oversees assigned territories and helps the team exceed sales revenue targets, selling exhibition presence, brand experiences, sponsorship and bespoke commercial solutions to brands, agencies, media companies and technology platforms.

Key responsibilities

• Identify, pitch and secure participation from brands, agencies, media companies, technology platforms, production businesses and creative organisations.
• Drive sales performance against revenue targets and the sales plan, and report sales results, pipeline and activity accurately.
• Build and grow relationships with existing clients, handle on-site account management and rebooking, and retain exhibitors.
• Find new prospects through industry media, social media, online resources, networking and the CRM, and develop sponsorship and other non-square-metre revenue streams.
• Work with Commercial, Marketing and Creative teams to tailor solutions to client objectives, using storytelling and value-led pitches.
• Keep CRM records up to date, complete sales progress reporting, monitor debt reports and help the finance team collect revenue.
• Research the market, gather customer feedback, attend competitor events and share market intelligence with the Head of Sales and Marketing Manager.

Required profile

• At least 3 years of experience as a Sales Manager; commercial experience may replace formal qualifications.
• Bachelor's degree or equivalent experience.
• Proven ability to prospect, build a pipeline, negotiate and close new business.
• Good understanding of media, advertising, marketing or the creative industries, and confidence engaging senior stakeholders.
• Desirable: media sales, sponsorship or events experience, existing client relationships, Saudi Arabia or GCC market experience, and awareness of exhibition production.

Required skills

• Strong CRM discipline and active sales pipeline management.
• Numeracy, attention to detail and strong communication and presentation skills.