Sales Supervisor – Automotive Showroom

About the role

The Sales Supervisor leads day‑to‑day showroom sales operations, ensuring the team consistently meets unit sales, F&I penetration and trade‑in targets. The role combines hands‑on leadership, deal support and performance coaching to drive pipeline discipline, improve conversion rates and deliver a brand‑standard customer experience.

Key responsibilities

• Lead daily sales operations through team huddles, target tracking and activity planning aligned with monthly objectives.
• Allocate walk‑in customers, digital leads and key accounts based on workload, performance and conversion capability.
• Coach Sales Executives on product knowledge, sales techniques, customer engagement and objection handling.
• Support executives in high‑value or complex negotiations and approve discounts, F&I proposals and trade‑in valuations within delegated authority.
• Monitor lead response times, pipeline health and conversion performance; ensure 100% lead capture and accurate CRM/DMS data entry.
• Identify under‑performance early and implement corrective coaching and action plans.
• Maintain showroom presentation, vehicle display and demo fleet readiness to brand standards.
• Handle customer escalations proactively to protect NPS/CSV performance.
• Prepare daily, weekly and monthly performance reports for the Sales Manager.
• Ensure all deals comply with OEM, regulatory and internal documentation standards.

Required profile

• Diploma or Bachelor’s degree in Business Administration, Marketing or a related discipline.
• 3–6 years of automotive retail sales experience within a franchised dealership environment.
• 1–2 years in a senior sales, team‑lead or supervisory role with a proven personal sales record.
• Valid Saudi Arabia driving licence.

Required skills

• Proficiency with CRM and Dealer Management Systems (DMS) for pipeline and deal tracking.
• Advanced Microsoft Excel for performance reporting and analysis.
• Good understanding of F&I products, financing structures and trade‑in valuation processes.
• Ability to analyse sales performance metrics and drive improvement actions.