Social Media Officer

About the role

The Social Media Officer will lead the creation and distribution of social media content for multiple brands, with a primary focus on engaging the Saudi audience. This role combines strategic planning, bilingual copywriting, and data‑driven analysis to ensure culturally relevant and impactful communication across digital channels.

Key responsibilities

• Plan, schedule, and publish content on various social media platforms for several brands.
• Write and edit bilingual copy in Arabic and English that resonates with Saudi consumers.
• Leverage AI‑based tools to generate and optimise content efficiently.
• Develop culturally tailored campaigns that reflect Saudi market trends and preferences.
• Collaborate closely with creative, design, and marketing teams to align visual and textual assets.
• Monitor audience engagement, track performance metrics, and identify emerging social trends.
• Prepare and present monthly performance reports highlighting key insights and recommendations.

Required profile

• Proven experience managing social media channels for brands, preferably with exposure to the Saudi market.
• Fluent in both Arabic and English with strong copywriting abilities.
• Analytical mindset with the ability to interpret engagement data and adjust strategies.
• Excellent collaboration skills to work with cross‑functional creative teams.

Required skills

• AI content creation tools