B2B Sales Manager - F&B/Specialty Coffee

About the role

We are seeking an experienced B2B Sales Manager to lead our Food & Beverage and specialty coffee business development in Saudi Arabia. The role focuses on acquiring new corporate clients, expanding existing accounts, and driving revenue growth across hotels, restaurants, cafés, offices and retailers.

Key responsibilities

• Develop and execute sales strategies to meet revenue and growth targets.
• Identify, acquire and manage new B2B clients throughout the Saudi market.
• Build and maintain relationships with corporate clients, hotels, restaurants, cafés, offices and retailers.
• Manage the full sales cycle from lead generation to negotiation, closing and account management.
• Prepare proposals, quotations, presentations and commercial agreements.
• Maintain a robust sales pipeline, provide forecasts and regular reports.
• Monitor market trends, customer needs and competitor activities.
• Collaborate with Operations, Marketing and other internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events and industry meetings.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Hospitality or related field.
• 5–8 years of B2B sales experience in the Saudi F&B industry.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in business development and achieving sales targets.
• Excellent communication, presentation, negotiation and relationship‑building skills.
• Fluent English; Arabic is an advantage.
• Valid Saudi driving license preferred.

Required skills

• Microsoft Office
• CRM systems