Brand Marketing Specialist – In‑Store & Social Media

About the role

We are looking for a creative, data‑driven Brand Marketing Specialist to own our brand presence across digital channels and physical stores. Reporting to executive leadership, you will connect online content with in‑store experiences to boost foot traffic, loyalty and sales for multiple concepts.

Key responsibilities

• Plan, create and execute monthly content calendars for three brands on Instagram, TikTok and Snapchat, producing short‑form video reels and stories.
• Design, implement and audit point‑of‑sale marketing materials, visual merchandising and seasonal displays across six branches.
• Manage Google Business Profiles, food‑delivery aggregator listings and review systems for all locations.
• Identify and collaborate with local food and lifestyle influencers, organise tasting events and activation campaigns.
• Track and report ROI, reach, engagement, foot traffic and conversion metrics on a weekly and monthly basis.

Required profile

• 2–4 years of marketing experience in F&B, hospitality or retail within Saudi Arabia, preferably Jeddah.
• Proven track record of managing active social‑media pages (portfolio required).

Required skills

• Mobile video editing tools: CapCut, Adobe Premiere Rush.
• Graphic design tools: Canva, Photoshop, Illustrator.