Country Manager – Brand Advocate Program

About the role

The Brand Advocate Program seeks a dynamic Country Manager to lead field marketing activities across Saudi Arabia. Based in Riyadh, you will oversee a team that represents a top brand in retail stores, ensuring alignment with overall marketing and sales strategies.

Key responsibilities

• Lead and develop a field marketing team through regular visits, coaching, and performance reviews.
• Plan and execute large‑scale launch events and retail activations.
• Manage schedules, coverage plans, and resource allocation nationwide.
• Build and maintain relationships with retail partners, store managers, and distributors.
• Collect market insights, analyse data, and produce detailed reports for senior leadership.
• Engage with high‑level clients and represent the brand in strategic discussions.

Required profile

• 4–6+ years of experience in field, retail or brand activation marketing.
• 3+ years in a supervisory or team‑lead role.
• Strong commercial mindset with a deep understanding of the Saudi retail and consumer market.
• Fluency in English and Arabic, with residency in Saudi Arabia.
• Willingness to work long hours when required.

Required skills

• Proficiency in Excel for data analysis and reporting.
• Ability to create compelling presentations using Keynote.