Junior Digital Marketing Analyst

About the role

We are looking for a detail‑oriented Junior Digital Marketing Analyst to support the planning, execution, tracking, and optimisation of digital campaigns across multiple platforms. This role offers a solid foundation in performance marketing, analytics, and marketing operations for early‑career professionals.

Key responsibilities

• Assist in launching and managing campaigns on Meta, Snapchat, TikTok, Google Ads and other platforms.
• Set up campaigns accurately according to objectives, budgets and targeting.
• Monitor performance, identify optimisation opportunities and support A/B testing.
• Track and analyse metrics such as impressions, clicks, CTR, CPC, CPL, conversions and ROAS.
• Prepare weekly and monthly performance reports and dashboards.
• Create and manage UTM parameters, monitor conversion tracking and support pixel/event implementation.
• Coordinate assets with design and content teams to ensure timely launches.
• Utilise GA4, Meta Events Manager, Snapchat Ads Manager, TikTok Ads Manager and Looker Studio for analytics and attribution.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Data Analytics or a related field.
• 0–2 years of experience in digital marketing, performance marketing or marketing analytics.
• Strong analytical mindset, high attention to detail and ability to manage multiple projects in a fast‑paced environment.

Required skills

• Meta Ads Manager
• Google Ads
• Snapchat Ads
• TikTok Ads
• Google Analytics 4 (GA4)
• Microsoft Excel or Google Sheets
• UTM tracking, pixels and conversion measurement
• Looker Studio (optional)
• SQL or other data‑visualisation tools (optional)