Marketing Manager – Retail, Mall, Hospitality & Real Estate

About the role

This role leads the pre‑opening and launch marketing strategy for a new mixed‑use destination in Jeddah, combining food & beverage, retail, health & wellness and office spaces. Reporting to the General Manager, the Marketing Manager will build the brand, drive footfall and support tenant performance from concept through post‑launch.

Key responsibilities

• Develop and own the annual marketing strategy, activity calendar and phased budget.
• Translate launch strategy into pre‑opening, launch and habit‑building campaigns.
• Build and maintain brand positioning, tone of voice and visual identity in coordination with the owner’s brand team.
• Plan and execute teaser, launch and first‑eight‑weeks post‑opening programming, including events, pop‑ups, markets and live entertainment.
• Manage the full event lifecycle: concepts, budgets, suppliers, permits, production and post‑event reporting.
• Lead tenant marketing programme, coordinating joint campaigns, cross‑promotions and individual openings.
• Own and grow the destination’s digital channels (Instagram, TikTok, website, CRM, paid media).
• Oversee external agencies and suppliers, ensuring deliverables meet brand, cultural and regulatory standards.
• Produce monthly reports on footfall, campaign performance, tenant activity and budget utilisation.

Required profile

• 6–8 years of marketing experience, with at least 3 years in retail, mall, hospitality, F&B or lifestyle destination marketing.
• Proven involvement in pre‑opening or launch of a retail, F&B or hospitality destination.
• Strong knowledge of the Saudi or GCC market, preferably with experience in Jeddah.
• Fluent written and spoken Arabic and English, able to review and approve Arabic content.
• Hands‑on experience managing public events, permits and production.
• Existing relationships with Jeddah‑based creators, media or event suppliers is a plus.

Required skills

• Paid social media campaign planning and optimisation.
• Content production and short‑form video creation.
• Influencer and creator programme management.
• CRM and loyalty programme development.
• Media planning, audience targeting and budget allocation.