Marketing Specialist

About the role

At Rime, we are on a massive mission to empower businesses and optimize our clients' operational processes by transforming real-time video streams and sensor data into actionable insights. As a Marketing Specialist, you will be the voice and storyteller of our core technology, leading the creation, strategy, and execution of marketing campaigns that communicate how our state-of-the-art computer vision models analyze complex environments in real-time.

Key responsibilities

• Translate complex computer vision and AI concepts into clear, benefit‑driven marketing messages for business owners and decision‑makers.
• Develop high‑impact B2B case studies and data‑driven success stories that showcase real‑world impact.
• Design, launch, and optimize paid and organic lead‑generation campaigns on LinkedIn Ads and Google Ads targeting C‑level executives, operations directors, and facility managers.
• Oversee production of visual and written thought‑leadership content such as explainer videos, infographics, and articles.
• Create and maintain sales enablement collateral including pitch decks, product brochures, landing pages, and toolkits.
• Monitor, analyze, and report on marketing performance and ROI using analytics tools to identify top‑performing lead channels.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Strong ability to quickly grasp and simplify complex technical concepts (AI, computer vision, real‑time data processing).
• Proven track record of B2B lead generation through LinkedIn Ads and Google Ads campaigns.
• Excellent copy‑writing skills for professional B2B content such as case studies and pitch decks.

Required skills

• Google Analytics 4
• HubSpot or Salesforce CRM
• SEMrush and Ahrefs SEO tools
• LinkedIn Ads platform
• Google Ads platform