Marketing Specialist – Short‑Form Video Content Creator

About the role

We are looking for a Marketing Specialist who will focus on creating short‑form video content for TikTok and Instagram. Based in Riyadh, you will help generate demand for our SaaS platform by turning real merchant challenges into engaging, educational videos that attract qualified leads.

Key responsibilities

• Develop video concepts that address pain points of gyms, salons, and home‑service businesses.
• Write hooks, scripts, and outlines for short‑form videos.
• Film and direct vertical videos on mobile devices, ensuring they feel native to TikTok and Reels.
• Edit videos with captions, music, and basic effects using mobile or desktop tools.
• Publish content on TikTok and Instagram, crafting captions and clear calls‑to‑action.
• Monitor performance metrics such as views, watch time, saves, comments, and click‑through rates.
• Run experiments on hooks, thumbnails, posting times, and formats to improve results.
• Collaborate with sales and product teams to identify the most effective content for lead generation.
• Gather insights from customer calls, support tickets, and product updates to fuel new ideas.

Required profile

• Entry‑level candidate with a strong interest in short‑form video marketing.
• Ability to translate merchant pain points into compelling visual stories.
• Comfortable working on‑site in a fast‑moving SaaS environment.

Required skills

• TikTok
• Instagram