Senior Digital Marketing Specialist

About the Role

Join Asal Abu Nayef, a market leader in premium honey production, as we embark on an ambitious digital transformation journey. We are seeking a visionary Senior Digital Marketing Specialist to drive our online presence, elevate brand awareness, and accelerate growth through cutting-edge digital strategies and AI-driven optimization.

Main Missions

• Define and execute a comprehensive digital marketing strategy aligned with business growth objectives.
• Manage and optimize multi-channel paid campaigns (Google Ads, Meta Ads, Instagram, etc.) to maximize ROI.
• Integrate advanced AI tools to automate processes and optimize marketing performance.
• Drive organic growth through robust SEO and SEM strategies.
• Oversee social media content creation and community engagement to strengthen brand identity.
• Monitor, analyze, and report on key performance indicators (KPIs) using advanced analytics.
• Execute targeted email marketing campaigns to enhance customer retention.
• Conduct continuous market research and stay ahead of digital trends and competitor movements.

Candidate Profile

• Proven track record with over 5 years of professional experience in digital marketing.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Creative thinker with a passion for storytelling and brand building.
• Excellent communication skills and ability to work in a collaborative environment.
• Bachelor's degree in Marketing, Business, or a related field.

Required Skills

• Mastery of Google Ads, Meta Ads, and Google Analytics.
• Expertise in SEO/SEM and performance marketing.
• Proficiency in using AI-driven marketing solutions and automation tools.
• Strong content strategy and social media management skills.
• Advanced email marketing and CRM knowledge.

What We Offer

• Competitive salary package.
• Performance-based incentives.
• A collaborative and highly innovative working environment.
• Significant opportunities for professional growth and career advancement.