B2B Sales Manager - Institutional Customers

About the role

Aanaab is looking for a B2B Sales professional in Jeddah who will drive revenue growth by acquiring and developing institutional customers such as schools, educational institutions and other target organisations. The role manages the full customer journey, from prospecting and needs assessment through proposal, negotiation, onboarding, retention and account growth, while coordinating with internal teams to ensure successful delivery.

Key responsibilities

• Implement B2B sales and business development plans aligned with the company's strategic and commercial objectives.
• Identify, prospect, qualify and develop new business opportunities with schools, educational institutions and other target organisations.
• Manage the full sales cycle: lead generation, customer meetings, needs assessment, proposal development, negotiation and deal closure.
• Achieve assigned revenue, sales, pipeline, customer acquisition, retention and account growth targets.
• Build strong relationships with key decision-makers and recommend suitable solutions based on customers' training, recruitment and professional development needs.
• Prepare and coordinate technical and commercial proposals, quotations and presentations, and lead customer presentations and negotiations.
• Coordinate onboarding of new customers and act as the main point of contact for commercial matters throughout the contract lifecycle.
• Monitor customer satisfaction, account performance and delivery progress, and identify renewal, retention, upselling and cross-selling opportunities.
• Maintain accurate records of leads, opportunities and revenue forecasts, prepare regular sales reports, and manage and coach B2B team members where applicable.

Required profile

• Bachelor's degree in Business Administration, Marketing, Sales, Education or a related field; a master's degree is preferred.
• At least 7 years of relevant experience in B2B sales, business development, key account management or commercial operations.
• At least 2 years of supervisory or managerial experience preferred.
• Proven experience managing the full sales cycle and closing institutional or corporate deals, and managing customer relationships, renewals and account growth.
• Experience in education, EdTech, professional training or consulting is preferred; experience with schools, government or corporate customers is an advantage.
• Professional proficiency in Arabic and English.

Required skills

• B2B sales, business development and consultative, solution-selling techniques.
• Sales pipeline management, revenue forecasting and proposal development.
• Commercial negotiation, key account management and market research.
• Proficiency in Microsoft Office or Google Workspace; familiarity with CRM and sales management systems.

What we offer

• Health allowance (as per company policy).
• Supportive, collaborative work environment and open culture.
• Continuous learning and growth opportunities, high autonomy and ownership.