Brand Experience Director

About the role

The Brand Experience Director will lead the development and execution of the company’s brand strategy, shaping how the brand is perceived across all customer touchpoints. Reporting to senior leadership, this role combines market insight, creative direction, and data‑driven decision‑making to build lasting brand loyalty.

Key responsibilities

• Design and implement integrated brand strategies aligned with corporate vision and growth targets.
• Lead cross‑functional teams to deliver cohesive multi‑channel marketing campaigns.
• Conduct deep market research to uncover consumer needs, trends, and competitive insights.
• Analyse brand performance metrics and adjust tactics to maximise impact.
• Collaborate with product, sales, and customer service to ensure a consistent brand experience from awareness to post‑purchase.
• Oversee brand audits, positioning initiatives, and the development of marketing assets.
• Manage brand budgets and allocate resources to optimise ROI.

Required profile

• Minimum 10 years of progressive experience in brand management or marketing communications.
• Proven track record of leading high‑performing teams and delivering data‑driven brand strategies.
• Strong analytical mindset with ability to translate market insights into actionable plans.
• Excellent communication skills and ability to influence diverse stakeholders.

Required skills

• SEO / SEM
• Social media marketing
• Performance analytics
• Market research
• Budget management