Brand Manager

About the role

Laverne Group is looking for a motivated Brand Manager to join its Marketing team. The role focuses on developing and executing brand strategies that improve market positioning, boost customer engagement, and drive business growth.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Ensure brand consistency across all marketing channels and customer touchpoints.
• Lead planning and execution of marketing campaigns and product launches.
• Monitor market trends, consumer insights, and competitor activities to identify growth opportunities.
• Collaborate with Creative, Digital Marketing, Product Development, Sales, and Retail teams to deliver integrated brand initiatives.
• Track brand performance and analyze campaign results to support data‑driven decisions.
• Manage brand budgets and allocate marketing resources effectively.

Required profile

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in Brand Management or Marketing.
• Strong strategic thinking, analytical, and project management abilities.
• Excellent communication and stakeholder management skills.
• Experience in beauty, fragrance, cosmetics, or FMCG sectors is a plus.

Required skills