Commercial Director

About the role

Lead Botanica Red Sea’s commercial function to drive profitable, contracted revenue across multiple business lines, including plant supply, nursery services, horticultural soil, indoor plants, agricultural consulting and landscape maintenance. The role defines commercial strategy, pricing, tendering and key‑account management for both internal Red Sea Global clients and external developers.

Key responsibilities

• Develop and execute a 3‑5‑year commercial strategy and annual revenue plan aligned with Botanica and Red Sea Global priorities.
• Lead market research, competitor benchmarking and define product portfolios and pricing architecture for each business line.
• Build and manage the opportunity pipeline, chair bid/no‑bid decisions and oversee preparation of technical and commercial proposals.
• Own key‑account relationships, negotiate contracts, manage variations, change orders and ensure service delivery meets contractual obligations.
• Oversee invoicing, collections and DSO, ensuring invoices are backed by verified service evidence.
• Direct marketing initiatives, catalogue management and visitor experience programmes to position Botanica as a trusted sustainable supplier.
• Build and lead the commercial team, set KPIs, succession plans and meet Saudization targets.
• Ensure compliance with safety, quality, environmental and anti‑bribery standards and drive continuous improvement.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Engineering, Horticulture or Landscape Architecture; MBA preferred.
• Minimum 15 years of commercial, business development or contracts experience, with at least 7 years in a senior leadership role.
• Proven track record of winning and managing multi‑year service or supply contracts above SAR 20 million in landscaping, facility management, nursery or hospitality sectors.
• Experience with large‑scale Saudi Arabian developments, hotel operators or government clients.

Required skills

• Contract negotiation and commercial risk allocation.
• Pricing models (unit rate, lump sum, cost‑plus) and margin analysis.
• Financial forecasting and cash‑flow impact assessment.
• CRM systems, pipeline governance and key‑account management.