Content Manager – Brand & Digital Strategy

About the role

The Content Manager will shape and execute an end‑to‑end content strategy that strengthens brand equity, boosts consumer engagement, and drives measurable business results. Working at the intersection of brand, digital, and commercial teams, you will translate insights and objectives into high‑impact, multi‑channel content.

Key responsibilities

• Own and deliver an insight‑led content strategy across digital, social, and campaign channels.
• Develop and govern a structured content calendar aligned with brand and commercial priorities.
• Translate business goals into compelling, platform‑specific storytelling and narratives.
• Partner with agencies and cross‑functional teams to create, review, and optimise content assets.
• Continuously track content performance, run tests, and refine strategy based on data and insights.
• Ensure consistency in tone, messaging, and visual identity across all consumer‑facing content.

Required profile

• Preferably 5+ years of relevant experience in content strategy or marketing.
• Strong storytelling ability and experience managing multi‑channel ecosystems.
• Analytical mindset with the capacity to interpret data and turn insights into actions.
• Excellent communication and stakeholder‑management skills in a cross‑functional environment.
• High ownership, agility, and ability to manage multiple priorities in a fast‑paced setting.
• Bias for action, continuous‑learning attitude, and collaborative approach.

Required skills