Digital Marketing Lead

About the role

SIMAH is seeking a Digital Marketing Lead to drive its online presence and support the organization’s mission of providing trusted credit information. The role will oversee the planning, execution, and optimisation of digital marketing initiatives across multiple channels, ensuring strong brand visibility and audience engagement.

Key responsibilities

• Develop and implement a social marketing strategy based on research, platform selection, benchmarking and audience insights.
• Plan, launch and manage integrated marketing campaigns across digital and offline channels, allocating resources to maximise ROI.
• Collaborate with the Web Development team to deliver clear briefs and ensure timely completion of web projects.
• Set up, monitor and optimise campaigns on Google Ads, Meta (Facebook/Instagram), Twitter, TikTok and LinkedIn.
• Build and maintain a comprehensive content library, overseeing production and distribution of communication assets.
• Define creative production standards and supervise graphic‑design and multimedia outputs.
• Prepare performance reports, share insights with stakeholders and drive continuous improvement.
• Promote innovation by exploring emerging trends and creative ideas to enhance competitive advantage.

Required profile

• Minimum 4 years of relevant digital marketing experience.
• Bachelor’s degree in Marketing, Digital Marketing, Business Administration or a related field.
• Professional certifications such as CIM, DMP or CBM are preferred.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• Twitter Ads
• TikTok Ads
• LinkedIn Ads
• Digital campaign management
• Content library management

What we offer

• Opportunity to impact the financial ecosystem through trusted data.
• Collaborative environment with cross‑functional teams.
• Professional development and exposure to emerging digital trends.