Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to lead and optimise our digital marketing ecosystem for multiple real‑estate projects. The role will own strategic campaign planning, budget allocation and performance optimisation to drive high‑quality leads that align with sales targets.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies for real‑estate projects in close coordination with the Marketing Manager.
• Plan, launch and manage paid advertising campaigns across Meta, Snapchat, TikTok, Google Search, Google Display and other relevant platforms.
• Define advertising objectives for each project stage (awareness, traffic, lead generation, retargeting, conversion).
• Allocate and manage advertising budgets efficiently, monitoring daily and weekly performance.
• Track and analyse key metrics such as CPL, CTR, CPC, CPM, conversion rate and cost per qualified lead.
• Set up UTM tracking, pixels and conversion events, ensuring accuracy with Google Tag Manager and GA4.
• Build interactive dashboards (Looker Studio, Power BI) to present performance to senior management.
• Collaborate with sales and customer service teams to assess lead quality and optimise the conversion funnel.
• Design and optimise landing pages and lead forms to improve the digital customer journey.
• Execute advanced retargeting, look‑alike and custom audience campaigns.
• Provide data‑driven creative briefs and lead A/B testing of ad copy, designs, videos and landing pages.
• Supervise external agencies and vendors, ensuring data transparency and ROI.
• Contribute to CRM data quality and map campaign sources to lead qualification stages.
• Conduct competitor analysis and stay updated on platform algorithms and real‑estate marketing trends.

Required profile

• Proven experience generating high‑value leads within the real‑estate sector.
• Strong analytical mindset with the ability to turn raw data into actionable insights.
• Ability to work cross‑functionally with sales, design and external partners.
• Experience managing sizable advertising budgets and delivering measurable ROI.

Required skills

• Meta Ads Manager
• Snapchat Ads Manager
• TikTok Ads Manager
• Google Ads (Search, Display, Performance Max)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion API (CAPI)
• Looker Studio
• Power BI