Digital Marketing Manager

About the role

We are seeking a results‑driven Digital Marketing Manager to lead and execute comprehensive online strategies for multiple restaurant brands. You will own the digital presence, drive customer acquisition, and boost revenue through integrated campaigns and data‑focused optimization.

Key responsibilities

• Develop and implement multi‑channel digital marketing strategies to increase brand awareness and revenue.
• Own website management, content updates, SEO, UX, and performance optimization.
• Manage social media channels (Instagram, TikTok, Snapchat, LinkedIn, Meta) including content planning, publishing, and community engagement.
• Plan, execute, and optimise integrated campaigns for launches, promotions, events, and partnerships.
• Lead paid media campaigns across Meta, Google, TikTok, Snapchat, LinkedIn, handling targeting, budgets, and performance reporting.
• Define and track KPIs such as traffic, conversions, ROAS, and customer acquisition.
• Oversee CRM initiatives, email marketing, newsletters, and retention programs.
• Collaborate with creative teams, operations, and external agencies to ensure brand consistency.
• Monitor digital trends, competitor activity, and emerging platforms to identify growth opportunities.
• Manage digital marketing budgets, agency relationships, and vendor partnerships.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business or related field.
• 5+ years of digital marketing experience, preferably in F&B, hospitality, retail or lifestyle.
• Proven track record of delivering measurable multi‑channel campaigns.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Excellent communication and stakeholder management skills.
• Fluency in English; Arabic is a plus.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• Snapchat Ads platform
• LinkedIn Campaign Manager
• SEO and SEM techniques
• CMS website management
• CRM and email marketing tools
• Analytics and KPI tracking tools