Digital Marketing Specialist – IT Services

About the role

We are a fast‑scaling IT services firm operating across Saudi Arabia, delivering cloud, cybersecurity and AI‑driven automation solutions to enterprise clients. We are building a high‑energy, data‑obsessed marketing team and need a Digital Marketing Specialist to own brand growth, lead generation and pipeline acceleration through performance‑driven digital campaigns.

Key responsibilities

• Plan, execute and optimise paid campaigns on Google Ads, Meta, LinkedIn and programmatic platforms to generate qualified B2B leads.
• Develop and manage SEO/SEM strategies to improve organic visibility for high‑intent keywords related to cloud, cybersecurity and enterprise software.
• Create, automate and monitor email nurture flows in HubSpot or Mailchimp to move prospects from awareness to demo booking.
• Collaborate with sales and product teams to craft messaging, build high‑converting landing pages and run A/B tests on CTAs, ad copy and offers.
• Track and report KPIs such as CPL, ROAS, CAC and LTV using GA4, Looker Studio and CRM dashboards, adjusting spend weekly.
• Execute ABM campaigns targeting strategic accounts using LinkedIn Ads, intent data and personalised content journeys.

Required profile

• Proven experience in B2B SaaS or IT services marketing.
• Strong analytical mindset with ability to interpret data and optimise campaigns.
• Excellent collaboration skills to work with C‑suite, sales and product teams.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• SEO tools (SEMrush, Ahrefs or Moz)
• GA4
• HubSpot
• Looker Studio
• UTM tagging
• CRM platforms (Salesforce, HubSpot CRM) – preferred
• Marketing automation tools (Marketo, Pardot) – preferred

What we offer

• Competitive compensation package with housing, transport allowance and annual airfare, fully compliant with KSA labor law.
• Fast‑paced, results‑first culture with weekly learning sprints and access to global tech training platforms.
• Direct exposure to C‑suite and global product teams, shaping go‑to‑market strategy.