Digital Marketing Specialist

About the role

The Digital Marketing Specialist will design, execute and optimise integrated digital campaigns that support our business objectives and reinforce brand positioning. You will work closely with the Marketing team and external agencies to ensure consistent messaging across all online channels.

Key responsibilities

• Manage daily operations of the Digital Marketing section, ensuring processes follow established policies.
• Identify and implement continuous improvements based on international best practices, cost reduction and productivity gains.
• Prepare timely and accurate performance reports in line with company standards.
• Develop, launch and monitor integrated digital campaigns aligned with business goals.
• Analyse digital performance data to maximise conversion rates and marketing efficiency.
• Oversee digital content creation and platform management to boost brand visibility and customer engagement.
• Coordinate with the internal Marketing team and external creative agencies to resolve social‑media issues and keep channels up‑to‑date.
• Adhere to all relevant safety, quality and environmental policies.

Required profile

• Bachelor's degree or Diploma in Digital Marketing or a related field.
• 2–4 years of proven experience in digital marketing.

Required skills

• Proficiency with Microsoft Office suite (Outlook, Excel, Word, PowerPoint).
• In‑depth knowledge of social media platforms and digital marketing tactics.