Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to plan, execute, and optimise campaigns across social media, search, and email channels, driving brand awareness and growth in Riyadh.

Key responsibilities

• Develop and implement digital marketing plans across social media, search engines, and email marketing channels.
• Manage and optimise paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads.
• Monitor performance of digital platforms and analyse data using analytics tools.
• Collaborate with content and design teams to create consistent and effective marketing content.
• Perform Search Engine Optimisation (SEO) to improve website ranking and visibility.
• Track key performance indicators (KPIs) and prepare periodic reports on campaign performance.
• Analyse market trends and competitors to identify opportunities and develop strategies.
• Manage customer databases for email marketing and execute targeted campaigns.
• Test and optimise landing pages to increase conversion rates.
• Stay updated on the latest digital marketing trends, tools, and advertising technologies.

Required profile

• Diploma or Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• 3–5 years of experience in digital marketing or advertising management.
• Strong analytical, communication, and organisational skills.
• Ability to work in a fast‑paced environment and manage multiple campaigns simultaneously.

Required skills

• Google Analytics
• Meta Business Suite
• Google Ads Manager
• Ahrefs
• SEMrush