Digital Marketing Specialist

About the role

The Digital Marketing Specialist will join Influence Branding & Digital’s Riyadh office to design, launch and optimise multi‑channel digital campaigns that amplify client brands and drive audience engagement.

Key responsibilities

• Plan, execute and monitor digital marketing campaigns across social media, search and other online platforms.
• Manage social media accounts, create and schedule engaging content.
• Track web and campaign performance using analytics tools and adjust tactics based on data insights.
• Collaborate with branding, creative and account teams to ensure digital activities align with overall brand strategy.
• Stay up‑to‑date with digital trends, test new tactics and produce regular performance reports with recommendations.

Required profile

• Proven experience in digital and online marketing, planning multi‑channel campaigns.
• Strong proficiency in social media marketing, content planning, community management and platform analytics.
• Ability to interpret data from web analytics tools and optimise campaigns.
• Excellent communication skills for client interaction and collaborative work.
• Ability to work on‑site in Riyadh, manage multiple projects and meet tight deadlines.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.

Required skills

• Digital Marketing
• Social Media Marketing
• Web Analytics
• Marketing Automation
• SEO / SEM
• Email Marketing