Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to design and implement effective online strategies that increase brand visibility and drive qualified traffic to our website. The role combines creative content production with data‑driven optimisation across multiple digital channels.

Key responsibilities

• Develop and execute comprehensive digital marketing plans to boost brand awareness and website traffic.
• Create engaging content for blogs, social media, email newsletters, and the corporate website.
• Implement SEO best practices to improve search engine rankings and organic visibility.
• Manage social media profiles, curate posts, and interact with followers to build a strong online community.
• Design, launch, and analyse email marketing campaigns to optimise performance.
• Monitor campaign metrics using Google Analytics and social media insights, producing regular performance reports.
• Collaborate with sales, design, and customer service teams to ensure a cohesive marketing approach.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong understanding of digital marketing channels, trends, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and problem‑solving abilities.
• Familiarity with graphic design tools such as Adobe Creative Suite is a plus.

Required skills

• Google Ads
• Google Analytics
• SEO best practices
• Adobe Creative Suite