Digital Marketing Specialist

About the role

The Digital Marketing Specialist will design, launch and optimise paid advertising campaigns across major platforms to drive measurable results and improve ROI for Serajj Digital Marketing. You will work closely with cross‑functional teams to ensure campaigns align with brand guidelines and business objectives.

Key responsibilities

• Plan, execute, manage and optimise paid campaigns on Google, Meta, Snapchat, TikTok, X (Twitter) and LinkedIn.
• Monitor budgets, KPIs and performance metrics daily to ensure optimal outcomes.
• Prepare detailed performance reports with insights, analysis and actionable recommendations.
• Analyse audience behaviour, conversion data and adjust targeting, ad copy and bidding strategies.
• Use Google Analytics 4 to link campaign results to broader marketing and business goals.
• Collaborate with content, design and marketing teams for cohesive campaign delivery.
• Maintain brand compliance and stay updated on platform updates and industry trends.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 2–4 years of proven experience in digital performance/paid advertising.
• Strong knowledge of the Saudi market and local consumer behaviour.
• Ability to manage multiple campaigns simultaneously under pressure.
• Intermediate English proficiency (reading, writing, speaking).

Required skills

• Google Ads
• Meta Ads
• LinkedIn advertising
• TikTok advertising
• Snapchat advertising
• Twitter (X) advertising
• Google Analytics 4 (GA4)