Digital Marketing Specialist – Remote

About the role

We are looking for a results‑driven and creative Digital Marketing Specialist to join our growing team remotely. You will design, launch and optimise multi‑channel campaigns that boost brand awareness, generate leads and drive website traffic while supporting overall business growth.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan and manage integrated campaigns across paid, owned and earned media.
• Conduct keyword research, optimise website content and monitor SEO performance.
• Create, manage and optimise PPC campaigns on Google Ads, Bing Ads and social media platforms.
• Develop social media content calendars, publish engaging posts and track community interaction.
• Design and execute email marketing campaigns, segment audiences and monitor performance metrics.
• Collaborate with content creators to produce SEO‑friendly blogs, case studies and lead‑generation assets.
• Track, analyse and report on campaign performance using Google Analytics, Google Search Console and other marketing platforms.
• Manage marketing automation tools and CRM systems to build lead‑nurturing workflows.

Required profile

• Results‑driven, creative mindset with strong strategic thinking.
• Excellent analytical skills and data‑driven decision‑making ability.
• Hands‑on execution experience and ability to work cross‑functionally.
• Strong communication skills and attention to detail.

Required skills

• SEO – keyword research, on‑page optimisation, metadata management.
• PPC – Google Ads, Bing Ads, social media advertising platforms.
• Social media marketing – content planning and community management.
• Email marketing – campaign design, audience segmentation.
• Analytics – Google Analytics, Google Search Console.
• Marketing automation and CRM platforms.