Digital Marketing Specialist – Remote

About the role

We are looking for a results‑driven Digital Marketing Specialist to join our growing team remotely. You will design, launch and optimise multi‑channel campaigns that boost brand awareness, generate leads and drive website traffic while working closely with cross‑functional teams.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and manage integrated campaigns across paid, owned and earned media.
• Conduct keyword research, optimise website content and monitor SEO performance.
• Create, manage and optimise PPC campaigns on Google Ads, Bing Ads and social platforms.
• Maintain social media content calendars, produce engaging posts and analyse community metrics.
• Design and execute email marketing workflows, segment audiences and track performance.
• Collaborate with content creators to produce SEO‑friendly blogs, case studies and lead‑gen assets.
• Track, analyse and report campaign results using Google Analytics, Google Search Console and other marketing platforms.
• Manage marketing automation tools and CRM systems to build lead‑nurturing journeys.

Required profile

• Strong analytical mindset with ability to turn data into actionable insights.
• Creative thinking and ability to craft compelling digital messages.
• Experience working in a remote, cross‑functional environment.
• Excellent written communication and project‑management skills.

Required skills

• Search Engine Optimization (SEO) techniques.
• Pay‑Per‑Click (PPC) advertising on Google Ads and Bing Ads.
• Social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Email marketing tools and automation.
• Google Analytics and Google Search Console.
• Marketing automation platforms and CRM systems.