Direct Marketing Lead

About the role

We are actively looking for a detail‑oriented Direct Marketing Lead to join our Marketing Team.

Key responsibilities

• Design, execute, and optimise multi‑channel direct marketing campaigns across SMS, email newsletters, web/app push, and WhatsApp messaging.
• Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions.
• Implement A/B testing and personalisation strategies to maximise engagement and conversion.
• Ensure all communications are brand‑compliant, relevant, and timely.
• Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases.
• Use analytics tools and CRM platforms to extract insights, track performance, and identify opportunities.
• Measure campaign ROI and customer behaviour metrics, translating them into actionable strategies.
• Grow the usable database through data capture initiatives and improved opt‑in processes.
• Segment customers by behaviour, demographics, and value to create tailored messaging.
• Implement lifecycle marketing strategies (acquisition, retention, reactivation, win‑back) and triggered behavioural programmes.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of CRM and direct‑marketing experience, preferably in retail/e‑commerce.
• Proven experience with SMS, email, WhatsApp, and push‑notification platforms.
• Knowledge of data‑privacy regulations (PDPL) and bilingual in Arabic & English.
• Strong communication, presentation, and organisational skills.

Required skills

• Emarsys platform
• SMS messaging
• Email marketing
• WhatsApp messaging
• Push‑notification platforms
• Analytics tools