Director - Marketing

About the role

Qiddiya, Saudi Arabia's flagship entertainment, sports and culture destination, is seeking a Director of Marketing to lead the marketing and audience‑growth strategy for its Cultural and Heritage Programme. The role will shape integrated campaigns that drive visitor numbers, engagement and commercial performance across local, regional and international markets.

Key responsibilities

• Develop and own the overall marketing strategy aligned with asset objectives, programming calendar and commercial targets.
• Plan and execute integrated campaigns across digital, social, media, PR and on‑ground activations, ensuring alignment with key programming milestones.
• Define messaging frameworks and campaign narratives that translate cultural programming into compelling audience propositions.
• Drive visitor acquisition, attendance and repeat visitation through targeted audience segmentation and conversion strategies.
• Collaborate closely with Programming to translate cultural content into engaging storytelling and on‑site experiences.
• Support the Commercial team by integrating sponsors and partners into marketing communications and revenue‑generating activities.
• Define, monitor and report on marketing KPIs (reach, engagement, conversion, attendance) and optimise campaigns based on data insights.

Required profile

• Significant senior‑level marketing leadership experience, preferably in large‑scale destination, cultural or entertainment projects.
• Proven track record of delivering multi‑channel campaigns that achieve measurable audience growth and commercial results.
• Strong analytical mindset with the ability to translate data into actionable strategy.
• Excellent collaboration and stakeholder‑management skills across programming, commercial and creative teams.

Required skills

• Digital marketing strategy and execution.
• Social media planning and management.
• Media planning and public relations.
• On‑ground activation coordination.
• Audience segmentation and targeting.
• Data analytics and KPI tracking.
• Campaign performance optimisation.