Director of Destination Marketing for AMAALA

About the role

The Director of Destination Marketing for AMAALA will shape and execute data‑driven marketing strategies that raise the profile of the destination, attract high‑value visitor segments and support Saudi Arabia’s Vision 2030 tourism goals. Reporting to senior leadership, you will lead a cross‑functional team and ensure that all marketing initiatives are aligned with brand objectives and measurable ROI.

Key responsibilities

• Define and implement a performance‑focused marketing strategy, setting KPIs that align with revenue and visitor‑engagement targets.
• Lead cross‑functional teams and coordinate with internal units such as development, DMC, events and partnerships to deliver integrated campaigns.
• Plan, launch and optimise digital campaigns across paid media, influencer, and social channels, using A/B testing and audience segmentation.
• Analyse customer data and market insights to continuously improve campaign effectiveness and tourism traffic.
• Maintain consistent brand messaging across all digital and offline touchpoints and innovate destination‑marketing programs.
• Oversee production project execution to ensure deliverables meet brand standards and stakeholder expectations.

Required profile

• Proven senior‑level experience in destination or tourism marketing with a strong performance‑marketing focus.
• Data‑driven mindset with ability to translate analytics into actionable strategies.
• Demonstrated leadership of multidisciplinary teams and collaboration with external agencies.
• Deep understanding of the tourism market, visitor segmentation and brand positioning.
• Excellent communication skills and ability to work in a fast‑moving, results‑oriented environment.

Required skills

• Google Analytics
• Tableau