Director of Marketing & Communications

About the role

FAENA Movement is seeking a visionary Director of Marketing & Communications to shape and elevate the brand presence of FAENA The Red Sea, a premier luxury lifestyle destination in Saudi Arabia. The role will lead integrated marketing strategies that reflect the brand’s distinctive voice, creative storytelling, and Forbes Five‑Star standards.

Key responsibilities

• Lead and execute an integrated marketing and communications strategy across rooms, food & beverage, spa, nightlife, and events.
• Develop and manage brand campaigns on digital, print, and social platforms in line with global FAENA guidelines.
• Act as brand guardian, ensuring consistency and excellence in all internal and external communications.
• Oversee advertising, digital media planning, email marketing, and content calendars.
• Collaborate with creative teams on campaign concepts, photo shoots, and branded content.
• Manage website content, landing pages, and third‑party platform presence.
• Drive social media and content strategy to maintain a strong digital footprint.
• Partner with Public Relations for storytelling, media outreach, and event promotion.
• Build relationships with luxury brands, influencers, and creative collaborators.
• Establish strategic partnerships with tourism boards, travel networks, and regional stakeholders.
• Support Faena Art and Culture programming and signature events.
• Analyze campaign performance using KPIs, ROI, Google Analytics, and CRM systems.

Required profile

• Visionary leader with experience in luxury hospitality marketing.
• Strong ability to translate brand spirit into compelling narratives and experiences.
• Proven track record of managing cross‑functional teams and external partners.

Required skills

• Google Analytics
• CRM systems