Director of MICE & Private Charters

About the role

Dream of the Desert, Saudi Arabia’s first luxury train experience, is seeking a senior commercial leader to launch and grow its MICE and private charter business. Reporting to senior management, you will own the full‑train charter proposition and drive high‑value corporate and private events across the Kingdom and GCC.

Key responsibilities

• Design and own the commercial strategy for full‑train private charters, including packaging, pricing architecture and yield management.
• Build and manage a pipeline of corporate clients, incentive houses, DMCs, luxury travel advisors and event planners in KSA, GCC and international markets.
• Develop signature event formats – desert gala dinners, incentive journeys, board retreats and cultural programmes – in partnership with onboard operations and destination partners.
• Establish strategic partnerships with giga‑projects, government entities and Vision 2030‑aligned institutions.
• Lead end‑to‑end client experience from proposal and contracting to bespoke programme design and on‑journey execution oversight.
• Represent Dream of the Desert at key MICE trade platforms (IMEX, ILTM, ATM, Saudi‑hosted forums).
• Build revenue forecasts, reporting and CRM discipline for the charter segment.
• Collaborate with Marketing to create B2B collateral, charter brochures and sales tools.

Required profile

• Saudi national, in line with local labour and localisation regulations.
• 10+ years in luxury hospitality, MICE sales or incentive travel, with at least 5 years in a director‑level commercial role.
• Proven track record selling high‑value group programmes (full‑property buyouts, incentive journeys or comparable ultra‑luxury formats).
• Deep network among GCC corporate buyers, incentive houses, DMCs and luxury event planners; existing relationships in Saudi Arabia strongly preferred.

Required skills