Founding Marketing Manager – Mobility & Car‑Rental Tech

About the role

We are a fast‑growing mobility and car‑rental technology company seeking a founding marketer to build our brand from the ground up. Reporting directly to the founder, you will own the entire marketing function, budget, and growth strategy.

Key responsibilities

• Define and launch the brand identity, voice, and positioning.
• Develop and manage the full digital acquisition engine: performance/paid campaigns, ASO, SEO/SEM, social, content, and CRM.
• Own the marketing budget and allocate spend across channels.
• Track and optimise key metrics such as CAC, LTV, install‑to‑booking conversion, and partner acquisition cost.
• Recruit, build, and lead a marketing team as the company scales.

Required profile

• 5+ years of hands‑on growth marketing experience in an app, marketplace, on‑demand, or consumer‑tech business.
• Fluent in Arabic and English with deep knowledge of the Saudi consumer and digital landscape.
• Proven ability to drive installs and conversions, not just impressions.
• Entrepreneurial mindset, comfortable wearing multiple hats in a founding‑team environment.

Required skills

• Adjust
• AppsFlyer
• Meta Ads
• Google Ads
• TikTok Ads
• Snap Ads
• SEO
• SEM
• ASO
• CRM platforms