General Manager – Prepaid Segment

About the role

The General Manager Prepaid Segment will lead the development and execution of the prepaid product portfolio in line with Mobily's consumer strategy. This senior position is responsible for driving acquisition, stimulation, and retention of prepaid customers while ensuring an outstanding customer experience.

Key responsibilities

• Develop the roadmap for prepaid propositions aligned with the overall consumer strategy.
• Direct acquisition, stimulation and retention initiatives for the prepaid segment.
• Oversee design and launch of mass‑market propositions to grow and retain the prepaid customer base.
• Tailor offers across the full customer lifecycle to maximise benefits for both customers and Mobily.
• Leverage internal and external capabilities to accelerate product design and market entry.
• Guide Marketing, Sales and Customer Care teams with consistent KPIs to deliver superior experience.
• Manage mass‑voice programs that intersect with other segments to ensure proper delivery.
• Participate in short‑ and long‑term sector strategy development and cascade goals to reporting departments.
• Set division objectives, monitor performance, and ensure KPI communication.
• Ensure effective allocation of human, financial, logistical and technological resources.

Required profile

• University degree in Marketing, Business Administration or a related field from an accredited institution.
• MBA or Master’s degree is highly desirable.
• Proven senior‑level experience in managing prepaid or consumer telecom products.
• Strong leadership and strategic planning capabilities.

Required skills