Head of Marketing

About the role

As Head of Marketing at Al-Qadsiah Club you will lead the development and execution of the club’s marketing strategy, driving fan growth, brand equity and commercial value both domestically and internationally.

Key responsibilities

• Develop and deliver long‑term brand and marketing strategy, protecting the club’s identity across all fan‑facing touchpoints.
• Design and launch integrated campaigns to increase brand awareness, supporter engagement and commercial revenue.
• Lead international marketing initiatives targeting priority football markets in Europe, Asia, North America and other key territories.
• Drive fan acquisition and engagement through digital, CRM, segmentation and personalised communications.
• Collaborate with commercial, ticketing and digital teams to boost attendance, memberships and revenue.
• Plan and execute seasonal marketing programmes including season launches, match‑day promotion, merchandise releases and sponsor activations.
• Provide executive‑level reporting on marketing effectiveness, fan growth, digital performance and ROI.
• Oversee content strategy and creative production across all channels.

Required profile

Required skills